FIFA’s Peace Prize Is a Propaganda Gift Hitler Could Only Dream Of
FIFA's peace prize could be the propaganda win of a generation for Trump
This year, FIFA seems ready to change the course of both history and common sense, as it seems the controversial organisation behind world football’s largest competition is set to award a new FIFA peace prize to the controversial leader of one of the countries that will next play host to their World Cup tournament.
The American president has long presented himself as a champion of peace, regardless of the lack of facts that support that postion. The peace deal in Gaza being the perfect representation of his stature as a leader in peace, with Israel’s almost 600 violations of the agreement simply being ignored by the USA’s ruling regime, who still use the ‘peace’ as an example in their propaganda.
It seems we’re set to watch a global sporting body, fresh off a decade of scandals, corruption, and authoritarian partnerships, to join in on this attempt to rewrite history under Trump’s dictation. All indications suggest FIFA will stroll into Washington this December 5 and hand a prize literally branded as a “peace prize” to a man who spent his time as president normalising cruelty, racial hierarchy, and state violence, and is currently on a campaign of murder on the high seas, with a wave of attacks on vessels in the Caribbean and Pacific, without offering the due process demanded by both U.S. and international law.
Sure, Donald Trump hasn’t ‘won‘ the prize yet, but the move is so transparent that practically everyone knows that he will. The peace prize did not exist until almost a month after Trump threw a tantrum because he failed to secure the Nobel peace prize. FIFA, like everyone else, is all too aware that the president is open for purchase, through a donation to a ridiculous ballroom, a gift of a plane, or even, the delivery of a peace prize that the man in orange has long desired.
We’re watching FIFA create the perfect stage for Donald J. Trump, the man who ended his first presidency by trying to overturn an election and ended the first year of his second one by building the most aggressive deportation machine in modern U.S. history, to stand under a spotlight and be applauded as a unifier. It’s immoral, a sports organisation offering a propaganda halo to an American strongman in a moment where truth, justice, and democratic norms are bleeding out on the floor.
A Propaganda World Cup
The peace prize does not live in isolation, it’s not some single attempt to purchase good will from the corrupt president. The FIFA World Cup of 2026 will be held in Trump’s USA, and many around the world and in the USA are calling for a boycott of the tournament, none more so than students of history.
There’s no avoiding the historical parallel, Berlin 1936 was the gold standard for authoritarian sportswashing, a fact that may not remain true after 2026. Hitler’s Olympics were designed to present a humane, modern, respectable Germany to the world, a sanitised façade that hid the concentration camps, the disappearances, the purging of Hitler’s victims from public life, and the tightening grip of a dictatorship that was already preparing for war. The entire event was a photoshoot for fascism. In many respects, it worked. People cheered, athletes returned to their home countries, mostly unscathed, and Hitler’s regime had the propaganda win they designed the games to be.
What FIFA’s World Cup offers the USA is a chance to repeat this peace of history, take a leader defined by brutality, wrap him in the spectacle of international sport, and present him as a symbol of unity. The thing is the Americans doing this aren’t even pretending Trump has changed, they’re just assuming the world won’t care. They assume that because they have the money, the cameras, the audience, and the branding, history can be rewritten in real time. And they are probably right.
The biggest difference, however, is that the Olympics didn’t offer Hitler a peace prize. FIFA still has the chance to change tracks, but no one expects them to.
The 2026 World Cup is an event Trump can use to his advantage, an event that appears to be built around him. A moment designed to say, “yes, he separated families, yes, he encouraged violence, yes, he’s building detention sites so large we’ll be cataloguing them on the ICE List for decades, and also, yes, he’s the man we’re calling a peacemaker.”
Normally, those who intend to insult history are far more subtle about their attempts.
Hitler used the Olympics to soften his image before the worst brutality of his regime took shape. Trump can use the World Cup to soften his image after the brutality of his regime has already been documented, archived, photographed, leaked, and uploaded. Hitler had to manipulate the world to hide what he was doing; Trump doesn’t bother hiding anything, and we don’t know if things will get worse after that tournament is used to his benefit.
Trump 2.0 Through the Lense of History
Trump’s second term is the same playbook authoritarian leaders have followed for a century: isolate the enemy, dehumanise the enemy, manufacture the threat, unleash the state against them, then demand applause for the “restoring order.” It is instantly recognisable to anyone who is aware of the tactics of a Stalin, Hitler, Hussein or Mussolini.
The deportation machine operating right now is dangerous, beyond dangerous, a machine filled with rogue agents, violent raids, courthouse grabs, coordinated mass detentions, entire neighbourhoods living under siege, and at least one instance of someone hanged in their facilities with their hand and legs tied together.
Hitler used his police forces as political weapons; Trump is doing the same with ICE, ERO, CBP, and the entire enforcement ecosystem that now behaves like a network of roaming militias that serve the regime over the citizens of the USA.
And the rhetoric matches the tactic: Hitler talked about cleansing and racial purity; Trump talks about “poisoning the blood of our country.” Hitler built camps; Trump is building “mass-scale detention facilities.” Hitler used nationalism to justify violence; Trump wraps his violence in patriotism, law and order, and the same American exceptionalism that keeps half the country asleep to the sound of Authoritarianism gripping their homeland.
Trump doesn’t need to become Hitler to use Hitler’s tactics, he just needs a public too desensitized to notice, and institutions too spineless to stand in his way, and he seems to have gained just that in the first term of his presidency.
We Must Prepare For The Propaganda
There’s no point pretending we can stop FIFA from doing this, they’ve already decided. The stage is booked, the cameras are ready, and the ceremony will go on whether the world screams or whispers.
So the question becomes not “how do we stop it” but “how do we counteract the propaganda?” Because this will be used for propaganda, and it will be some of the most successful propaganda we will see for a long time.
We need to document what they’re celebrating, show the reality beneath the costume. We need to make sure that when they hand Trump that award, the world sees not a peacemaker, but the man whose agents are kidnapping people in federal courthouses, raiding homes at dawn, beating detainees in parking lots, falsifying evidence, disappearing migrants and Americans into a detention system.
Much of the media will eat this up, there’s no question about it. In the celebration of Trump’s ‘win,’ we will have a clear glimpse of the outlets and networks that we must hold accountable.
There is no fact in the opinion that Donald Trump is a peacemaker, take note of the people and companies who will pretend their is. We never knew how Hitler would use the Olympics as a propaganda piece, but we do now know he did, so we should use the predictibility of this moment to finally exclude the media who do not serve the people, but serve the power that desires holding people in cages.
Make no mistake: if Trump steps on that stage and accepts a “Peace Prize,” you are watching the authoritarian propaganda victory of the century. Bigger than Qatar. Bigger than Russia. Bigger than anything FIFA has ever done. This is about rewriting reality itself, telling billions of people that the man escalating deportation terror is the man who represents global peace.
It’s the kind of moment future historians point to when they try to answer the question, “How did we let it happen?” And everyone can see it coming.
When the applause hits, when the cameras flash, when Trump stands there smiling with a medal Hitler never received, we’ll know exactly what it means. And the world should feel a chill run through it, because this is not the climax. This is just the beginning.
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